Internet marketing
Are you not shown in the search engine results of the terms people search by? At least 85 % of the Internet surfers use google and other search engines to find products. To be listed at the top of the list by the search engines demands Internet marketing, something that is increasingly important to gain traffic. It is now evident that Internet marketing is the form of advertising that clearly returns most customers for each penny spent. At the same time, it gives your brand extra credibility to be listed high by search engines.
Do you suspect that the traffic to your web site could be multiplied? Allow us to train you in Internet marketing!
Course in search engine optimisation – for whom?
Our course in Internet marketing is primarily suitable for marketing executives, sales people and web masters. In the course, you get an overview of the technology, the possibilities and the potential of online advertising.
Various parts from the course in Internet marketing
The course in Internet marketing teaches you in an easy way to optimise your web site and keep it updated to get the best placement possible in the search engines. We go through the basics and how you can learn more optimising techniques, with opportunities to pose questions in the following areas:
- On-page optimisation
- Linking
- Catalogues
- Sponsored links
- Blogs
- Find search terms that convert
- Common mistakes in Internet marketing
What will you learn?
After completing a course in Internet marketing you will have learned the basics for how to be listed high by the search engines, how to increase traffic and visitors that convert (wants to buy). You will also get help with resources where you can easily and continuously keep yourself updated and tips on where to buy additional services that could be needed. We will also give you tips on how to advertise through text links and banners.